# TARGET — Workers For Hire (WFH)

**Locked 2026-06-21. Owner: sir. Edit via PR to this file, not chat.**

## One-liner

A two-sided AI-matched marketplace for home services in Malaysia — connecting customers with verified plumbers, electricians, painters, AC technicians, and handymen. Klang Valley first. Trust layer the existing fragmented market doesn't have.

## Target statement (verbatim, source of truth)

> *Build a Grab-style marketplace for home services in Malaysia, starting with Klang Valley and 5 categories (plumber, electrician, painter, AC tech, handyman). Differentiator: AI-powered matching, multilingual NLP, and a trust layer (KYC + verified reviews) that fragmented competitors (TukangCekap, Kaidee, FB groups) do not offer at scale.*

## Scope IN

- Klang Valley only for Phase 1 (KL + Selangor + Putrajaya)
- 5 categories: plumber, electrician, painter, AC tech, handyman
- Customer-side web app (mobile-responsive) — no native app in Phase 1
- Worker-side web portal (mobile-responsive) — no native app in Phase 1
- AI features:
  - Job-description classifier (route to category)
  - Multilingual NLP (BM / EN / Mandarin / Tamil)
  - Worker-customer match score
  - Price-band estimator per category + region
- Trust layer:
  - Worker KYC (NRIC + selfie)
  - Background-check (basic — through partner)
  - Verified reviews (only customers with completed jobs)
- Payment: e-wallet first (Touch'n Go, GrabPay), cash as Phase 1 fallback
- Platform fee: 12-15% (vs 30%+ at lead-gen agencies)

## Scope OUT (locked — do NOT drift)

- Native mobile apps (Phase 2 only, after web product-market fit)
- Expansion beyond Klang Valley (Phase 2 — JB, Penang)
- New categories (cleaner, tutor, etc.) — separate project under same parent
- B2B / property-manager tier (Phase 3)
- Worker financing / insurance products (Phase 3)
- Hardware tools / e-commerce — not in business model

## Success metrics (Year 1 targets)

| Metric | Target |
|---|---|
| Verified workers | 500 in Klang Valley |
| Completed jobs | 5,000 |
| Customer NPS | ≥ 50 |
| Worker retention (90-day) | ≥ 60% |
| Average platform fee | 13% |
| Take rate (GMV × fee) | RM 250k Year 1 |

## Decision criteria (when to expand to Phase 2)

- 500 verified workers AND 5,000 completed jobs AND customer NPS ≥ 50
- All three must hit. Two of three = stay, optimize, don't expand yet.

## Non-goals

- We are NOT competing with TukangCekap on directory size
- We are NOT competing with Grab on logistics/dispatch
- We are NOT building a super-app — Phase 1 = single-vertical focus

## Open questions (to resolve before MVP build)

- [ ] Pricing model — fixed fee per job vs % of job value?
- [ ] KYC partner — which provider? (Jumio, Onfido, Veriff, or local KYC vendor?)
- [ ] Worker insurance — partner or self-insure?
- [ ] Customer acquisition — paid ads vs referral vs SEO vs community?
- [ ] First 100 workers — cold recruit, partner with training institutes, or buy a small competitor?

## Related projects (sibling niches under AI Firm 2027)

| Niche | Folder | Status |
|---|---|---|
| Workers For Hire (home services) | `Workers_For_Hire_WFH/` | THIS project |
| Other niches (TBD) | TBD | Not started |

All niches share the AI Firm 2027 Discord forum `#ai-firm-2027` and the AI Firm 2027 portfolio strategy.

#project